Why Diversity in Marketing Matters

Diversity in marketing isn’t just about representation—it’s about connection. Studies show that 75% of consumers consider a brand’s diversity and inclusion efforts when making purchasing decisions. Inclusive marketing drives loyalty, engagement, and even higher sales. But to be truly impactful, diversity must be authentic, not just a checkbox. In this post, we explore why diverse representation matters and how brands can embrace it meaningfully. Plus, see our latest Monkey Business Images shoot celebrating diversity in friendships and young families. [View the full collection here.]